Rita Ora has announced a partnership with the European football's governing body (UEFA) which will act as the singer's official tour sponsor.

The Girls hitmaker also stars in a campaign for the organisation's #WePlayStrong campaign, which aims to make football more 'culturally relevant and aspirational' for girls in their teenage years. Ora commented 'It's a privilege to be part of such an inspiring initiative, driving home messages of acceptance, individuality and finding a place to belong. My message to any young girl that's thinking of picking up a ball is to just go for it! Being part of a team inspires confidence, builds friendships and can be liberating'.